[TMC아카데미]영국의 university of Gloucestershire 학교 세미나 다녀왔습니다.

  안녕하세요 비니아빠의 유학레터입니다. 오랜만에 싱가폴에 대한 글을 올리네요.

어제 영국의 대학중 university of Gloucestershire 세미나를 다녀왔습니다. 국제 학생 담당자인 TICO

씨가 학교에 대해 자세히 설명을 해 줬고요. 패스웨이로 해서 진행될 수 있는 학교라 앞으로 많은 학생

들이 갈걸로 생각이 되네요. 앞으로 차차 영국 학교에 대한 얘기는 많이 하려고 합니다.

오늘은 TMC에서 제공되고 있는 학교 프로그램 중에 university of Gloucestershire 의 호텔경영쪽과

이벤트 경영 전략 코스를 구분해서 학교에서 온 부분을 올립니다.

아래 두 가지 전공에서 각각 배우는 과목은 글을 참고하시고요.

하이어디플로마때 배우는 전공은 동일합니다.

 

 

1.   호텔경영전략 – University of Gloucestershire, UK

 

Cambridge Higher Diploma Hospitality and Tourism Management -> BA (HONS) Strategic Hospitality Management

 

2.   이벤트경영전략 – University of Gloucestershire, UK

Cambridge Higher Diploma Hospitality and Tourism Management -> BA (HONS) Strategic Events Management

 

학비는 아래와 같습니다.

 

 

1)    Higher diploma (12개월, 12학년 최종학력일 경우) + degree =SGD 26,565

 

 

: 하이어디플로마 때, SGD12,765 납부하고 디그리때, 나머지 학비 납부합니다.

 

 

2)    Higher Diploma (16개월, 10학년 혹은 11학년 최종학력일 경우) + degree =SGD 33,180

 

 

:하이어디플로마 때, SGD19,380 납부하고 디그리때 나머지 학비 납부합니다.

 

 

1)   호텔경영전략

 

 

The degree consists of a total of 7 modules:

 

Financial Analysis for Managers:

 

This module will focus on strategic management accounting. It will address the importance of financial information to managers. Students will also develop their ability to: apply financial techniques; analyse financial information and evaluate company financial statements.

 

Assessment: 100% Coursework

 

New Business Development:

 

New Business Development provides a complex and challenging opportunity for students to bring together knowledge and skills developed during their studies in a focused module which deals with real world applications of such learning. The module addresses the new product development process (NPD) including concept/idea generation, market research and evaluation methods and the communication process. Methods to assess the market potential for new products including product positioning, testing, test marketing, and NPD launched are studied. The assessment is the development of a business plan which allows students to integrate learning and to draw upon many concepts learnt over the past three levels of study.

 

Assessment: 100% Coursework

 

Investigative Study:

 

The content of this module will be related to a topical issue within the Hospitality Management area. It will provide scope for the student to demonstrate their ability to learn independently, research, analyse, synthesise and evaluate appropriate literature. Students will select a Hospitality Management related title from a range that will be made available.

 

Assessment: 100% Coursework

 

Communications and Marketing:

 

The module will cover the theoretical concepts and nature of marketing communications and its application in practice developing integrated marketing communications (IMC) strategies and plans. New digital media development and deployment will be considered. For non-marketers, marketing communications is marketing and in many organization communications skills are highly valued. Consumers, particularly in “leisure” choice are “bombarded” with messages and often these are ignored or miss-interpreted. This module develops understanding of practice supported by underpinning theory. Also, it will show students the key aspects of developing an IMC including the role of new digital media.

 

60% Coursework and 40% Examination

 

International Hotel and Resort Development:

 

Students will evaluate the performance and contribution of key components of an organisation and identify the competitive advantage in foreign markets. They will evaluate business practices such as multi-brand strategies and different models of ownership including joint ventures, franchising and management contracting and addresses implications for the management of product consistency and profit maximisation. The module also reviews organisational approaches to risk and crisis management and to managing publicity within an international context.

 

Assessment: 100% Coursework

 

Contemporary Issues in Hospitality Management:

 

Hospitality is a dynamic and changing industry which is greatly influenced by external factors, this module will allow students to analyse contemporary issues to underpin informed discussion and debate.

 

Assessment: 100% Coursework

 

Strategic Restaurant Management:

 

This module studies and interprets real life scenarios to build composite pictures of existing businesses and practices in preparation for analysing and evaluating the potential success of new business opportunities.

 

Assessment: 100% Coursework

 

2)   이벤트경영전략

 

The degree consists of a total of 7 modules:

Financial Analysis for Managers:

This module will focus on strategic management accounting. It will address the importance of financial information to managers. Students will also develop their ability to: apply financial techniques; analyse financial information and evaluate company financial statements.

 

Assessment: 100% Coursework

 

New Business Development:

 

New Business Development provides a complex and challenging opportunity for students to bring together knowledge and skills developed during their studies in a focused module which deals with real world applications of such learning. The module addresses the new product development process (NPD) including concept/idea generation, market research and evaluation methods and the communication process. Methods to assess the market potential for new products including product positioning, testing, test marketing, and NPD launched are studied. The assessment is the development of a business plan which allows students to integrate learning and to draw upon many concepts learnt over the past three levels of study.

 

Assessment: 100% Coursework

 

Investigative Study:

 

The content of this module will be related to a topical issue within the Hospitality Management area. It will provide scope for the student to demonstrate their ability to learn independently, research, analyse, synthesise and evaluate appropriate literature. Students will select a Hospitality Management related title from a range that will be made available.

 

Assessment: 100% Coursework

 

Communications and Marketing:

 

 

The module will cover the theoretical concepts and nature of marketing communications and its application in practice developing integrated marketing communications (IMC) strategies and plans. New digital media development and deployment will be considered. For non-marketers, marketing communications is marketing and in many organization communications skills are highly valued. Consumers, particularly in “leisure” choice are “bombarded” with messages and often these are ignored or miss-interpreted. This module develops understanding of practice supported by underpinning theory. Also, it will show students the key aspects of developing an IMC including the role of new digital media.

 

60% Coursework and 40% Examination

 

International Hotel and Resort Development:

 

Students will evaluate the performance and contribution of key components of an organisation and identify the competitive advantage in foreign markets. They will evaluate business practices such as multi-brand strategies and different models of ownership including joint ventures, franchising and management contracting and addresses implications for the management of product consistency and profit maximisation. The module also reviews organisational approaches to risk and crisis management and to managing publicity within an international context.

 

Assessment: 100% Coursework

 

Contemporary Issues in Events Management:

 

Contemporary issues in events management cover many aspects of the event industry. The focus is on current, up-to-date issues and modern management practices within the industry. Students are given the opportunity to critically evaluate contemporary issues. By the end of the module students will be able to express qualified opinions on many contemporary issues, in addition to evaluating the implications for the industry.

 

Assessment: 100% Coursework

 

The Politics and Economics of Large-Scale Events:

 

This module seeks to critically analyse the place of large scale events within the market place, it will include: history of large scale events; large scale events and society; the role of government in the bidding process; large scale events as a mechanism for economic and business development; external factors influencing large scale events; large scale events as a driver for change.

 

Assessment: 100% Coursework

 

학생이 제출할 서류는 아래와 같습니다. 모두 스캔해서 보내주세요. 모든 서류의 학생이름은 여권상의 영문명과 동일해야 합니다.

 

1)    여권--SIGNATURE부분에 싸인되어 있을 것

 

 

2)    여권용 사진 사진만 별도로 스캔

 

 

3)    고등학교 성적증명서

 

 

4)    고등학교 졸업증명서

 

 

5)    IELTS 혹은 TOEFL 점수 – 없다면 영어시험 답안지 제출

 

 

6)    영문 주민등록등본 (동사무소 발행) –부모님 모두 등재되어 있어야 함. 그렇지 않은 경우, 학생명의로 발급받은 가족관계증명서 제출할 것.

 

 

7)    지원서—학부모님의 직장명, 학생 혹은 부모님 한국휴대폰연락처, 필리핀 거주했던 기간과 주소를 이멜로 알려주세요. 지원서 작성을 도와드리겠습니다.

 

 

8)    지원비 납부한 영문송금확인증 (첨부파일: 지원비 납부 안내서)